Cell phone shopping makes wallets redundant in Japan

Japanese office worker Satoshi Tada pays for shopping, wins free food and gets store discounts all by waving his cell phone. “I use it pretty much every day,” the 25-year-old said. “You can charge money on it right there if needed, and you don’t have to run around trying to find an ATM. You can even get points because it's linked to credit cards.” The world's top firms such as Visa Inc and Nokia are still mostly testing phone use for payments, but in Japan, more than 50 million, or about half of all cell phone users, already carry phones capable of serving as wallets. KDDI, for example, is a Japanese telecom operator that has recently set up a bank along with Mitsubishi UFJ Financial Group. NTT DoCoMo, Japan's biggest wireless carrier, offers credit cards and lending services as part of a tie up with Sumitomo Mitsui Financial Group, Japan's thirdlargest bank. Outside Japan, telecom industry and financial players are still in the midst of working out how the wallet phone payment business would operate, who would get a cut and when.
“Traditional financial industry met telcos by going mobile. Now telecom operators want to play a part in that chain. These talks are well under way,” said Gerhard Romen, Director for Strategic Alliances & Partnering at Nokia. The world's biggest payment card company, Mas tercard, said last month it was in talks over commercial launches of phone wallets with several banks, and during the next two years it expects to see substantial activity from retail-focused banks. Tada, the Tokyo office worker, rarely pulls out his leather wallet these days as his cell phone does the job instead. “For shopping, I use it everywhere I can ... and I also use coupons such as Gourmet Navigator Touch wherever possible,” Tada said, citing services at some restaurants that offer coupons and free gifts when customers wave their phones at reader terminals.