YouTube, the largest video-sharing website, will show full-length television shows and films from Metro-GoldwynMayer’s archives in its latest step to boost advertising revenue by adding professional programing, the company officials said. The YouTube site, owned by Google Inc, plans to make the announcement about the new partnership on Monday.
MGM Studios will kick off the partnership by posting episodes of its decade-old American Gladiators program to YouTube on one channel.
On another channel, MGM will post full length action films such as Bulletproof Monk and The Magnificent Seven and also clips from popular movies such as Legally Blonde.
These movies will be free to watch, with ads running alongside the video. YouTube in October forged a similar partnership with CBS Corp to run full-length archived shows, including Star Trek, Young and the Restless.
Many TV networks already run short clips on YouTube, which also offers millions of home videos uploaded by users.
But until now, YouTube videos were predominantly short clips of ten min utes or less.
Wednesday, November 12, 2008
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